About Cari Bella
Handcrafted with the finest natural ingredients, our skincare products nourishes and restores your skin to its natural radiance.
Imagine a beauty routine that feeds your skin with nature’s most nutritious ingredients, delivers clinical results, protects the planet, and funds good causes. Wouldn’t that be magical? Actually, it’d be Cari Bella
We’re one of the Caribbean’s fastest-growing beauty companies, reshaping the industry with multi-award-winning products that are both ethical and effective.
Fusing wild tropical botanicals with cutting-edge science – no artificial preservatives or toxins in sight – our vegan products are freshly made to unlock your healthiest glow yet.
“I started Tropic aged fifteen with one goal: to help my mum pay the bills.”
Cari Bella is a luxury skincare brand founded by Christobel Daniel, a certified esthetician with a deep passion for beauty and skincare. Her goal was to create a line of skincare products that would make women feel beautiful and confident in their own skin.
Today, Cari Bella is a thriving brand, loved and trusted by women worldwide. Join us in experiencing the magic of Cari Bella and discover your best skin yet.
Christobel Daniel, Founder and CEO
The Cari Bella Timeline
From humble beginnings to the Tropic of today, take a look at our story so far.
1988 - 2001
Early influences
Growing up in Cairns, Australia, Susie was in awe of the lush tropical landscapes around her.
She loved spending time with her grandma, a medicinal chemist and toxicologist, who taught her about the importance of nourishing her body with a fresh and colourful diet, and caring for her skin with powerful natural ingredients.
2002-2010
Cari Bella blossoms
After moving to London as a teenager, Susie was determined to help her mum pay the bills and find a way out of debt. So, she recreated the homemade body scrub recipe her Grandma had used to soothe mosquito bites in Cairns.
Aged fifteen, Susie poured her freshly made scrub into 50 jam jars and started selling at Greenwich market. She sold-out on her first day!
2011-2012
Open for business
After appearing on BBC’s The Apprentice, Lord Sugar invested in Tropic and we moved our operation from Susie’s mum’s kitchen, to our first ever Tropic HQ!
2013
Building a community
Susie always loved connecting with her market stall customers, encouraging them to feel and smell the fresh formulations.
So, when Tropic officially launched on May 4th 2013, we maintained this personal touch with a social selling platform powered by 400 founding Ambassadors. This model empowered beauty lovers across the country to sell our products to family and friends and earn a commission.
2022
Ever evolving
We upgraded every single formula in our core skincare range, making almost all of them COSMOS Certified Organic.
We also updated our packaging to ensure every product is either refillable, recyclable or returnable.
